How Languedoc Became the Buzziest Hub for Boxed Wine
While iconic wine regions like Chianti and Barolo have made their fortunes by leaning on tried-and-true blends, producers in Languedoc , which borders Provence and the Rhône river in southeastern France, are embracing the region’s playfulness and unpredictability as its calling card. What this has translated to recently is a boom in boxed wine. “The Languedoc is kind of like the breeding ground for innovation in France,” says Ross Dawkins, founder of Ami Ami Vin , which sources all four of its boxed wines—rosé, white, red and orange—from the region, specifically Limoux AOC. “We’ve seen pretty much every major variety planted and blended, and this freedom to experiment has led to a very New World approach in a very Old World wine country.” He points to Ami Ami’s white wine, a blend of Sauvignon Blanc , Chardonnay and Mauzac (a grape native to Limoux), as a prime example of the region’s surprising range. “When we’re finalizing blends, it’s hilarious,” he explains. “I’ll say, ‘Oh ma